As a Paid Search Consultant, I execute impactful marketing campaigns across Google, Microsoft, LinkedIn, and Meta platforms for clients in industries such as healthcare, finance, retail, and lifestyle. I specialise in lead generation, brand awareness, and e-commerce, leveraging a strategic, data-driven approach. With a strong understanding of advertising and creative processes, I collaborate closely with clients, media agencies, and internal teams to align campaigns with business objectives. My work ensures every initiative meets the highest standards of quality and compliance.

Key aspects of my role include:

• Performance Management and Growth: Achieved significant YoY conversion increases through innovative multi-channel strategies, optimising multi-million pound budgets, and driving account growth with a focus on lead generation, brand awareness, and e-commerce performance.

• Stakeholder Collaboration and Relationship Management: Fostered strong relationships with clients, creative agencies, internal teams, and external partners, ensuring seamless collaboration to align campaigns with business objectives and maintain high-quality outputs.

• Data Analysis and Budget Optimisation: Leveraged benchmarking, forecasting, and comprehensive data analysis to identify business objectives, consult on revised KPIs, and set robust performance benchmarks. Harnessed dynamic trend insights to adapt strategies in real-time, enabling clients to stay ahead of market shifts and maximise ROI.

• Testing and Innovation: Pioneered market research, trend analysis, and tailored testing strategies to address competition, demand fluctuations, and user experience challenges. Partnered with tech teams to implement bespoke solutions that scaled client accounts and delivered results exceeding industry benchmarks. Developed innovative strategies to optimise product offerings and align with in-market needs, driving significant improvements in campaign performance.

• Project Management: Led cross-functional teams to execute integrated campaigns on time and within budget, leveraging AI-driven tools and automation to streamline workflows, improve efficiency, and ensure compliance with creative standards and advertising regulations.